Research on pragmatic failure in Business English based on cultural awareness
نویسندگان
چکیده
منابع مشابه
Cross-Cultural Pragmatic Failure
/ have given the term pragmatic failure' to the inability to understand 'what is meant by what is said'. In this paper I argue that pragmatic failure is an area of cross-cultural communication breakdown which has received very little attention from language teachers. I suggest that there is one area of pragmatic failure ('pragmalinguistic failure') which is fairly easy to overcome. It is simply...
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15 صفحه اولpragmatic knowledge in university entrance exam for english majors
abstract pragmatics is the study of communicative action in its sociocultural context. communicative action includes not only using speech acts (such as apologizing, complaining, complimenting, and requesting), but also engaging in different types of discourse and participating in speech events of varying length and complexity. the present study aimed to investigate the assessment of pragm...
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ژورنال
عنوان ژورنال: SHS Web of Conferences
سال: 2016
ISSN: 2261-2424
DOI: 10.1051/shsconf/20162501021